Did you know that by 2015 Gen Y will account for about 30% of homeowners! The Median age of a first time home buyer last year was 31. 39% of buyers in 2007 were first time home buyers, 22% of first time home buyers were single females, and by 2010 there will be approximately 60 million ready to buy Gen Y’ers. These are some great numbers you should know when trying to connect with them I came across in my research:
Generation Y has a nearly intimate connection to technology. In their 2007 book, Connecting to the Net.Generation: What Higher Education Professionals Need to Know About Today’s Students, Reynol Junco and Jeanna Mastrodicasa[17] found that in a survey of 7,705 college students in the US:
97% own a computer
97% have downloaded music and other media using peer-to-peer file sharing
94% own a cell phone
76% use instant messaging and social networking sites
66.6% of college students have a Facebook profile.[18]
60% own some type of portable music and/or video device such as an iPod
49% regularly download music and other media using peer-to-peer file sharing
34% use websites as their primary source of news
28% author a blog and 44% read blogs
15% of IM users are logged on 24 hours a day/7 days a week
14% use online purchasing to buy tobacco related products
8% have confessed to having an online gaming addiction at some point in their life
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