The average home owner moves just once every seven years, according to research by the NATIONAL ASSOCIATION OF REALTORS®.
Here are some ways that real estate practitioners are staying top-of-mind.
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This is a great article I found from Realtor Magazine…..
By Melissa Dittmann Tracey
Quick Skim
The micro blogging site Twitterhas generated plenty of buzz lately and all from the simple question: “What are you doing now?” Those who use the site have 140 characters or less to respond to the question. Members “follow” other members, and vice-versa, to stay up-to-date on what everyone is doing. Many real estate pros have jumped on the Twitter bandwagon, using it as a way to connect with clients. In the book Twitter Power(Wiley, 2009), authors Joel Comm and Ken Burge show how individuals and organizations can use it as a marketing tool and how such short “tweets” can even land new business.
Buy the Book
From the Book: 5 Ways to Use Twitter for Business
When you use Twitter for business reasons, you want to “blend in” and make sure your messages don’t come across as blatant sales pitches, or you could face a backlash from followers, the authors write. Your goal for using Twitter should be to make your business stand out and turn your customers into a community.
I thought Weichert was crazy about open houses. Jim Mazziotti recently held an open house for 56 straight hours! This is a great idea for some free PR……..
That’s because Mazziotti, inspired by a Canadian real estate agent named Kye Grace, did more than just video himself working at one of his listings. He put on an educational performance complete with speakers, entertainment and a variety of interesting interactions with viewers and open-house attendees.
And, his promotion worked—he got two offers on the open house, both from people who visited the house during his live open.
These days everything is going mobile. So, it’s important to make sure your marketing reaches those with Smartphones such as the Blackberry, Palm and iPhone.
Trainer Bernice Ross of Realestatecoach.com offers some tips.
I always seem to learn the most from my fellow peers in the industry. I picked up a few great ideas from this video.
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