Great article from the pages of LORE……….

A Day in the Life of a Gen X Real Estate Professional

The young professionals are rarely seen without a Blackberry Smartphone in hand. They have an office, but spend most of their days on the move. Grounded in technology, they communicate with hundreds of other 20- and 30-somethings every day via text messages. They use virtual faxes and the Internet to negotiate contracts. They are the new breed of real estate professionals and they specifically entered real estate with one goal—turning it into a lifetime career.

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A good read from the pages of RISMedia……..

RISMEDIA, September 9, 2009—As you try to make your site the “go to” site for real estate in your marketplace, you continually try to improve it. All the experts tell you to add every possible piece of information that a possible client might want. Before long, you’ve got links to schools, businesses and maps all adding to your content. You’ve got RSS feeds, IDX from all sorts of MLSs, a blog and social networking galore. Why, you’ve even got Aunt Maude’s family Chocolate Chip Cookie recipe on there somewhere. Still, nothing happens. Your site brings you no leads. And so you “learn” that the Internet doesn’t work.

Read more: http://rismedia.com/2009-09-08/online-marketing-content-is-not-king/#ixzz0Qc0MxUil

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