Another good read from the pages of LORE….

Recruiting a Younger Generation

Tips for hiring Gen-X and Gen-Y

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If you haven’t been to the YPN Lounge, this is one of many excellent posts:

Does Social Networking Result in More Closings?

By Drew Burks

Drew Burks

Facebook, Twitter, YouTube, and Blogging …

I get asked this question all the time: “Can I really close more business using social networking sites like Facebook, Twitter, YouTube, and a blog?”

The answer is YES!

I know that many are skeptical, so I interviewed quite a few REALTORS® to find out what their experience has been over the past year. The evidence is in…

But before we get to the results, I want to answer another question that I frequently get from REALTORS®:  “Do I need to be active on all of these sites and how do they integrate with one another?”

The answer is YES!

We are experiencing a fundamental shift in the way we communicate and you need to be capable of communicating with the consumer via their preferred method if you want to survive in today’s business environment.

Your blog is the foundation of your online presence — the destination — and social network sites are like the roads and freeways leading back to your destination.

On to the results:

Read the rest of the Blog….

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Some obvious points, but a good reminder:

How to Get the Most Out of Craigslist
Josh Schoenly, who blogs about real estate investments and operates Capitol City Investments in southeastern Pennsylvania, says Craigslist.com helps generate quality leads for his business.

Here are his six steps to getting the most out of Craigslist as a low/no-cost marketing tool:

• Create an account. If you don’t already have an account (you don’t have to have one to post), sign up.

• Pick your campaign. Decide what kinds of leads you want to generate. For instance, first-time home buyers, or buyers in a certain school district, or luxury-home buyers.

• Create your campaign. Create several ads to post and generate traffic. Craigslist won’t let you post the same ad over and over. So in order to post frequently, you need several posting options. Design the ads so they send consistent traffic to your landing page or to your e-mail or phone.

• Put it to work. Post the ads at least twice daily during the week and once on weekend days. Don’t post early in the morning because the ads will fall to the bottom of the list quickly. Be consistent about posting. If you don’t have time, assign it to an assistant or hire your children.

• Follow up. Collect e-mail, phone numbers, or both, and follow up with something attractive like a free list of homes new to the market or recent foreclosures. Send out a new bonus list once a week. Other free offers could income teleseminars, home tours, or group open houses. The trick is to find something that will motivate buyers and/or sellers to work with you.

• Track and tweak. Track the results and see if you can improve them by identifying which ads generate the most e-mail and result in the most sales.

Source: RISMedia, Josh Schoenly (09/25/2009)

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