This is a great article I found from Realtor Magazine…..
Book Review: Twitter Power
By Melissa Dittmann Tracey
Quick Skim
The micro blogging site Twitterhas generated plenty of buzz lately and all from the simple question: “What are you doing now?” Those who use the site have 140 characters or less to respond to the question. Members “follow” other members, and vice-versa, to stay up-to-date on what everyone is doing. Many real estate pros have jumped on the Twitter bandwagon, using it as a way to connect with clients. In the book Twitter Power(Wiley, 2009), authors Joel Comm and Ken Burge show how individuals and organizations can use it as a marketing tool and how such short “tweets” can even land new business.
Buy the Book
From the Book: 5 Ways to Use Twitter for Business
When you use Twitter for business reasons, you want to “blend in” and make sure your messages don’t come across as blatant sales pitches, or you could face a backlash from followers, the authors write. Your goal for using Twitter should be to make your business stand out and turn your customers into a community.
Discuss this article in our Forums!
