A Great Gen X Article

Posted on November 7, 2008 at 3:37 am by WHanson

GenYKert is not all about Gen Y, it’s about “the next generation of buyers, sellers and agents”. We can’t afford to overlook Gen X.

This is a great article from RISMEDIA regarding Gen X:

RISMEDIA, Oct. 28, 2008-Do you work with buyers or agents between 27 and 43 years old? According to NAR, that Gen X demographic comprises approximately 25% of Realtors® while Gen Xers make up over 55% of homebuyers. What do you need to understand about generational profiles to recruit and retain Gen Xers? And what do your agents (median age 52-year-old-Boomers) need to know about working with GenXers? Read More……..

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