I recently heard a statistic that 50% of all Gen Y’ers stated that a retailers environmental policy influenced their shopping behavior this Holiday season. When asked to describe their attitude towards a retailers environmentally friendly positioning 46% said they would shop at a retailer if they were more environmentally friendly. And get this; 47% said they would be willing to pay more for environmentally friendly products, brands or services! If one out of two consumers will pay more for my services if I am a “Green Realtor” it would make sense to me to learn a bit more about becoming more aware of the green building principals applied in residential properties as well as learn how to incorporate green principals into your real estate practices.
I know I am in need of continuing education in 2009 and the Green Resource Council designation will be at the top of my list!
Discuss this article in our Forums!
