Some really good places to sell a house these days aren’t real estate sites at all.
Savvy real estate pros are joining Facebook, Twitter, Craigslist, LinkedIn, MySpace, Plaxo and other social networking sites. They are finding them to be great places to show off a house for sale, invite others to a virtual tour or blog about beautiful homes and neighborhoods.
About 38 percent of calls to Atlanta Fine Homes Sotheby’s International Realty were the result of contacts made on the Internet, says Janet Blanton, vice president of marketing and a founding partner.
Here are five pieces of advice from practitioners from Atlanta Fine Homes who have had success with social networking:
1. Make it interesting. Include things on the website that intrigue potential buyers.
2. Appear open and friendly. Connect with buyers. Getting a sense of who buyers are via the Internet will make helping them find the right property in person much easier.
3. Maximize exposure. If the sellers are posting their home on different Web sites, make sure all the postings complement each other.
4. Hold your fire. Before jumping into a social networking site, make sure you understand the site and its participants.
5. Watch your words. Get someone to edit your post so you don’t say something that is quite different from what you intended to say.
Source: The Atlanta Journal-Constitution (02/15/2009)
Discuss this article in our Forums!
