A good read from the pages of RISMedia……..
RISMEDIA, September 9, 2009—As you try to make your site the “go to” site for real estate in your marketplace, you continually try to improve it. All the experts tell you to add every possible piece of information that a possible client might want. Before long, you’ve got links to schools, businesses and maps all adding to your content. You’ve got RSS feeds, IDX from all sorts of MLSs, a blog and social networking galore. Why, you’ve even got Aunt Maude’s family Chocolate Chip Cookie recipe on there somewhere. Still, nothing happens. Your site brings you no leads. And so you “learn” that the Internet doesn’t work.
Read more: http://rismedia.com/2009-09-08/online-marketing-content-is-not-king/#ixzz0Qc0MxUil
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