Posted on April 9, 2009 at 12:14 am by WHanson
Category: Related Articles
I thought Weichert was crazy about open houses. Jim Mazziotti recently held an open house for 56 straight hours! This is a great idea for some free PR……..
Innovative Open House for Foreclosures
I’ll admit, when I first heard of Jim Mazziotti’s crazy idea to hold an open house on live streaming video for 56 hours straight, I thought, “Big deal, who wants to watch some guy working on his computer for 56 hours straight?” Then, I talked to Mazziotti, broker of EXIT Realty Bend in Bend, Ore., and realized it really was a creative promotion.
That’s because Mazziotti, inspired by a Canadian real estate agent named Kye Grace, did more than just video himself working at one of his listings. He put on an educational performance complete with speakers, entertainment and a variety of interesting interactions with viewers and open-house attendees.
And, his promotion worked—he got two offers on the open house, both from people who visited the house during his live open.
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