Plugging the profit holes in your real estate career….
If your auto mechanic told you that your car was leaking oil, you’d get it repaired, right? If your purse or pocket had a hole in it and your money was falling out, you’d take care of the problem, post haste. If you learned that you could save hundreds of dollars in credit card interest every month by consolidating your accounts, you’d certainly look into it, yes?
It’s easy to see that problems like these are a waste of your money. They’re leaks in the system. I call them “profit holes.”
As Realtors, we have to be alert to the profit holes in our own business. Sometimes they’re not as obvious as the sound of coins hitting the floor or a spreading oil stain under the car, but they’re even more expensive. In an uncertain market, when your income stream may not be gushing as vigorously as usual, it makes a lot of sense to get busy plugging up the profit holes.
So what are they and how do you find them? There are dozens, but I’d like to focus on a few.
Not looking for business. This is the biggest profit hole in our industry. Read more….
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