As you know I am constantly recruiting just like many of you are constantly looking for new business. I recently had the opportunity to invite a very talented and very young Broker to spend a day with us at the Weichert campus. While he liked what he saw, he asked “where’s the sizzle”. “Everything you do is so basic, so elementary.” “That’s not the way we do it in our market.” I was a bit taken back by this and before I said “that’s why Jim Weichert has over 200 offices and you have one”, I took a moment to think back to when I first learned about Weichert almost three years ago. I remember thinking this Jim Weichert guy has built the largest individually owned real estate company by sticking to what works - the basics. I had been in the business about 7 years at that time and I remember asking myself why I ever got away from these things. I really feel there are too many people trying to re-invent the wheel and attempting to find a new way to succeed in this business. There is no “sizzle” in this business and only two ways to grow your business as an agent - find a new seller or find a new buyer. Weichert is about outperforming the competition on these basic real estate tasks.
The agents I see succeeding in todays market have reverted back to the basics. Why did we ever get away from prospecting? There are a lot of ways to make a quick buck in this business. For those of you that want to be in this business for the long haul, I suggest you work the business the “Weichert way” - stick to the basics.
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